Simon Liu: A Sci-Fi Titan and Community Champion

Simon Liu: A Sci-Fi Titan and Community Champion

Guest contributor Casey McCoy continues the story of one of the most prolific LEGO builders and community creators of the past decade, Simon Liu. From SHIPtember and BattleSHIP to New Hashima and beyond, you never know what Simon will build next.

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Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

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Women Who Are Building A More Inclusive AFOL Community

Women Who Are Building A More Inclusive AFOL Community

The AFOL community is growing and women are leading the way—creating spaces, breaking barriers, and making sure everyone has a seat at the table. For International Women’s Day, let’s meet a few builders who are shaping a more inclusive LEGO world.

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Jan Beyer: The Changing Face of LEGO

Jan Beyer: The Changing Face of LEGO

After more than two decades at The LEGO Group, Jan Beyer has stepped into a new role outside the company—but not outside the community. In this final part of our interview, he reflects on the company’s evolution, the friendships he’s built, and what’s next for him in the AFOL community.

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